Intensity of imagery to Impact
One author, Lombard M., states that "Immersiveness can be assessed objectively based on the levels of vividness and interactivity it can offer" (Lombard M.). Given the flashing images in this clip and the intense invironment, this section of the game can easily be labeled as 'immersive'. One other author and immersion expert, De Gauquier, states that "studies have indicated that immersive environments create various persuasive effects" (De Gauquier). Given the fact that the clips in this game create a sense of immersion and that immersion can lead to persuasion, LeLac, has the ability to persuade its users into making a change as they are sucked into this digital environment.