AIQS Class Workbook: spring 2024

Image Analysis/ Visual Rhetoric Exercise

Visual Rhetoric

1. Consider the context of the image, the audience, and the purpose.
(look in Media: Motions Image 1, 2, & 3 and C ya laterrrr image 1)
How does an analysis of context, audience, purpose help us to understand the image?

2, Look at the evidence of the image3. Does the image/ work use ethos or pathos to appeal to interactors?

Pathos: appeal to emotions
               -Positive visuals, nostalgia, humor, anticipation, anger

Logos (logic, reason)
        -often relies on data, statistics, fact, common sense

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