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• 1 2026-09-01T18:22:34+00:00 Image analysis and Callouts 2 A discussion of images in "When Rivers Were Trails" plain 20974 2026-11-10T19:03:53+00:00 For this exercise, find your group's image on this Google Slide Deck.  Then, use the design features from Writer/Designer (copied below) to identify features of your selected image.  Also consider other aspects of rhetorical analysis- audience, purpose, context

  • Make your call outs or pointers on the image in Slides.
  • Take a screenshot of your completed image + call outs.
  • Upload that media file (image screenshot) to Scalar include an identifying title and description (include a citation in the description) and then create a new scalar page to which you can add the image media file.
  • Write 1-2 sentences of analysis of the image that builds on your call outs to consider the image's meaningfulness.

  * * * *

  Writer/ Designer design features:

  • Emphasis             
  • What does viewer notice first and why
  • stressing a word or group of words
  • In visual text, stressing certain elements
  • Contrast
    • Adds or minimizes emphasis
  • Color
    • Visual emphasis
    • Warm colors-emotion
    • Cool colors -calming
  • Organization
    • Way in which elements are arranged to form a coherent whole
    • Supports the purpose of the text
    • On a screen, it can refer to “gestural organization” (tools used to navigate a site)
    • Needs to balance usability with aesthetics
  • Alignment
    • Controls how our eyes move across the text
    • Center, right, left—line to visually follow
  • Proximity
    • Closeness in space, relation of elements to one another
    • groupings of elements, marks relationships)

  Other Ways to consider writing/design choices:

  -Ethos: appeal to credibility and trust
  
  -Pathos: appeal to emotions
                
  -Logos appeal to logic and reason
          (often relies on data, statistics, fact, common sense)
  
  
   
• 1 2026-09-01T18:22:34+00:00 Image Analysis/ Visual Rhetoric Exercise 1 plain 2026-09-01T18:22:34+00:00 Visual Rhetoric
  
  1. Consider the context of the image, the audience, and the purpose.
  (look in Media: Motions Image 1, 2, & 3 and C ya laterrrr image 1)
  How does an analysis of context, audience, purpose help us to understand the image?
  
  2, Look at the evidence of the image
  • what's pictured and how
  • what do you notice about alignment, contrast, proximity, color, emphasis, organization
  • How do the design choices contribute to the meaning
  3. Does the image/ work use ethos or pathos to appeal to interactors?

  Pathos: appeal to emotions
                 -Positive visuals, nostalgia, humor, anticipation, anger
  
  Logos (logic, reason)
          -often relies on data, statistics, fact, common sense