Image analysis and Callouts
- Make your callouts or pointers on the image in Powerpoint or Slides.
- Take a screenshot of your completed image + callouts.
- Upload that media file (image screenshot) to Scalar include an identifying title and description (include a citation in the description) to a new scalar page.
- Write one sentence of anaylsis of the image that builds on your call outs
Writer/ Designer design features:
- Emphasis
- What does viewer notice first and why
- stressing a word or group of words
- In visual text, stressing certain elements
- Contrast
- Adds or minimizes emphasis
- Color
- Visual emphasis
- Warm colors-emotion
- Cool colors -calming
- Organization
- Way in which elements are arranged to form a coherent whole
- Supports the purpose of the text
- On a screen, it can refer to “gestural organization” (tools used to navigate a site)
- Needs to balance usability with aesthetics
- Alignment
- Controls how our eyes move across the text
- Center, right, left—line to visually follow
- Proximity
- Closeness in space, relation of elements to one another
- groupings of elements, marks relationships)
Other Ways to consider writing/design choices:
-Ethos: appeal to credibility and trust-Pathos: appeal to emotions
-Logos appeal to logic and reason
(often relies on data, statistics, fact, common sense)