| content | sioc:content | - Emphasis- stressing a word or group of works; in visual text, stressing certain elements
- What do we notice first and why
- Contrast
- Contributes to meaning (dream word barely contrasted with background)
- Adds emphasis
- Color
- Visual emphasis
- Warm colors-emotion
- Cool colors calming
- Organization
- Way in which elements are arranged to form a coherent whole
- Supports the purpose of the text
- On a screen, it can refer to “gestural organization” (tools used to navigate a site)
- Needs to balance usability with aesthetics
- Alignment
- Controls how our eyes move across the text
- Center, right, left—line to visually follow
- Proximity
- Closeness in space, relation of elements to one another
- groupings of elements, marks relationships)
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